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Earlier Program Maya Warisan Sdn. Bhd. (MWSB) is a company with its headquarters in Malacca. MWSB concentrates on holiday packages to promote more tourists to come to Malacca through the water recreational concept. On 1st July 2000, the Maya program was first launched where all the water recreational outlets in Malacca and its vicinity were merged into one "cocoon" group to attract tourist to spend their holidays individually or family members. Initially, 8 outlets were involved namely: -
All these outlets were combined under one theme called the 'Fun & Splashy Destinations' with the motto 'Malacca & Neighbouring Attractions'. At the time, its main target market was Malacca itself especially the Government Sectors, Banks, Schools and Commercial Sectors. With special discount rates offered, attractive and colourful brochures with the latest outlets' information aroused the interest of individuals and families to join in the Maya Card holders with the latest information on the outlets faster. For the first six months, the number of Maya Card holders had touched 4,000 people. First Additional Outlet MWSB always ensures that all outlets involved in this program would offer their best services to Maya Card holders. Following the overwhelming support and demand from its valued customers, MWSB has increased the number of outlets so that every Maya Card holders receive the best additional service under this program. On 1st November 2000, MWSB added 6 more outlets, making the total participating outlets to fourteen(14). The additional outlets are:
Second Additional Outlet Demands from Maya Card holders and other water destination outlets encouraged MWSB to add more outlets to its list in this program. On the 1st February 2001, the company added ten(10) more outlets, bringing the total of participating outlets to twenty-four(24). The latest additional outlets are:
Promotions Executive MWSB has appointed Promotion Executives to visit selected areas to promote this program. Every Promotion Executive was trained by fully experienced marketing trainers in order to ensure that the concept in Maya Program are well understood and fully accepted by the users. The expected result was achieved, as within one year (06/2000 - 06/2001), the number of participants shot to 12,000 people. Roughly, if one Maya Card can used to bring 5 individuals, then 12,000 Maya Card holders will enable up to 60,000 people to spend their vacation at these participating outlets. For its second year (07/2001 - 07/2002), MWSB is forecasting that the number of Maya Card holders should reach 24,000 members. Area Coordinator As the number of outlets grew due to the high customer demand, MWSB needs to have branch offices outside of Melaka to ensure that market and good services are maintained. Therefore, the Area Coordinator system is introduced. These Area Coordinators serves to carry out MWSB's marketing system similar to that in the head office in Melaka. New members who wish to apply for the Maya Card can easily directly contact the Area Coordinator and details regarding the Area Coordinator can be accessed through the website, in the Area Coordinators' column. Website To facilitate the Maya Card holders in obtaining the latest information and outlets, MWSB launched its website, www.rainmaya.com. This website enables the members to obtain faster and latest information about the company and the outlets. This website has detailed information on the company, products for sale, list of Area Coordinators and how to contact them, new membership forms, and email access to the company. Since rainmaya.com was surfed by more than 10,000 people, mainly those who are very keen on vacations, it has been a very good medium to channel information on tourism. Therefore MWSB has also reserved a special column for tourism new and activities in Malacca in this website. Maya Card's Expiry Date The expiry date for Maya Cards is as stipulated on the Maya Card. Maya Card holders can always renew their membership after one year usage with much lower prices, and possibly additional outlets as well. There are two phases in renewing a Maya Card each year. First phase Maya Card holders whose membership is valid up to 12/2001 and second phase Maya Card holders whose membership is valid up to 06/2002.
Renewing the Maya Card Maya Card holders can renew their membership in four ways that is: -
1. Registration through Promotion Executive
2. Send back the Card Renewal Form to the company
3. Print the Card Renewal Form from the Website
4. Write a renewal letter to the company
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Copyright © 2001-2002. Maya Warisan Sdn. Bhd. All rights reserved. 618A, Jalan Melaka Raya 10, Taman Melaka Raya, 75000 Melaka. Tel: 06-2926131 Fax: 06-2266131 All terms mentioned in this webpage that are known to be trademarks or service marks have been appropriately capitalized. Maya Warisan Sdn. Bhd. cannot attest to the accuracy of this information. Use of a term in this webpage should not be regarded as affecting the validity of any trademark or service mark. |