THE MAYA HOLIDAYS
The Maya Holidays was created after analyzing various earlier discount card concepts. The success and failure of discount cards that has been in the market was used as guidance to create an attractive holiday card program for customers.

The desires and taste of customers are given the main priority, their affordability to spend are considered ,and thus, a unique program which is simple and easy ,but at the same time offers many facilities, was proposed. All the above factors was arranged and combined into the Maya Card Holidays program.

In selecting recreation and vacation centers, we have chosen concepts, which are preferred by most and fulfilled the taste of most individual and families in this country. Water recreation centers, which promises a good time with their families are popular destinations that has always been the main attraction. All water recreation center in Malaysia was gathered into one group. This combination of water recreation centers was expected to attract individuals and families to become Maya members, and will therefore visit these centers to have fun and enjoy the discounts offered.

To add more fun and opportunities to go on vacation and recreation to Maya Card members, we have chosen attractive water vacation destinations to be visited. Seaside resorts under the "fun in the sun" and "tropical beauty beaches" became choices. To give a variety of satisfaction, holiday destinations under the 'Water Destinations' concepts such as resorts by waterfall which promises a joyous time and the challenge of "Waterfall Adventure" was included. Island vacations with the "Island Escape" atmosphere and the "Lake View" lake holidays, which offers shooting and relaxing view are specific product characteristics under the Maya Holidays.

OBJECTIVE OF INCORPORATION
To encourage vacationing in the country by offering attractive discounts to customers . Also act as a mediator that unites water recreation centers and water concept holiday resorts with the public.

COMPANY MISSION
Promote Maya Card into a popular discount card by giving a full focus towards Excellent Water Attraction Destination in Malaysia that is Water Recreational Center and Beach Holiday Resort with beneficial discounts to its members.

OUR BELIEF
a) Customers' satisfaction is a guarantee for our success.
b) Maya Card members are also Business Partners.
c) Maintaining existing members are as important as recruiting new members.
d) The increase in numbers of Maya Card visitors to the destinations in this program will guarantee a healthy relation and confidence by the outlet management towards the Company.
e) Preserving product quality and increasing the existing services will maintain competitiveness in the market.
f) Efforts to achieve the Company's mission will enhance the development of the Company and Maya members.

COMPANY BACKGROUND
Maya Warisan Sendirian Berhad is private company based on tourism, and was incorporated on 22 May 2000 .Its headquarters is in Melaka , and is located in a popular business park, that is Melaka Raya.

Maya Warisan started its operations on 1st July 2000, by issuing discount cards called the Maya Card . These cards enable their holders to obtain 20% to 40% discounts at the water recreation parks and accommodations (hotels & resorts) situated in Melaka and her neighbors, i.e. Negeri Sembilan and Johor .The motto promoted is "Melaka & Neighboring Attractions" using the "Fun And Splashy Destinations" concept. Eight outlets participated in this holiday program including Water World, Wet Water Pedas, Riviera Bay Resort and Gunung Ledang Resorts.

After six months promoting , Maya Card membership has reached the 3,000 members mark. Most of the members are married and from the medium income group. With this tremendous membership ,all eight outlets that participated in this program admitted that the number of visitors to their place has increased especially from Maya Card members. This has convinced the company that the holiday discount concept is practical to increase the frequency of visitors to go vacationing. For Maya members, they appreciated this concept because beside vacationing in a selected location, they are given an attractive discount.

In July 2001 ,after one year in operation, 14 new outlets have applied to participated in this Maya Card Holidays by giving their best discounts and services To Maya members. In the second year , 22 outlets have combined themselves into one "water attraction" group under the Maya Holidays and had directly made the Maya Card very popular in every state in Malaysia. During that time ,the Maya membership has touched the 15,000 members mark.